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Afternoon Keynote Fireside Chat: Boosting Customer Engagement Through Taking A More Omnichannel Approach To Investment
26 Apr 2023
Theatre A
- Where should retailers start when building an omnichannel strategy for the customer at every touchpoint?
- What are the key drivers to boost customer engagement in the bricks and mortar environment vs virtual channels?
- Which technologies, platforms or areas of the business should retailers be focusing their investment on?
- How can retailers get the balance right between personalization and great customer experience?
- How can retailers avoid turning the customer off with excessive personalization?
- What will omnichannel personalization look like in three years and what can retailers do today to prepare?
- What does the competitive landscape look like and how would retailers stay ahead?
