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Afternoon Keynote Fireside Chat: Boosting Customer Engagement Through Taking A More Omnichannel Approach To Investment
26 Apr 2023
Theatre A
- What are customer expectations of personalisation in 2023 from an omnichannel perspective?
- Where should retailers start when building a strategy to personalise to the customer at every touchpoint?
- How should personalisation change for the customer in the bricks and mortar environment vs virtual channels?
- Which technologies and platforms should retailers be focussing when personalising across channels?
- What are the key data and privacy considerations retailers must consider for successful personalisation?
- How can retailers get the balance right between personalisation and great customer experience?
- How can retailers avoid turning the customer off with excessive personalisation?
- What will omnichannel personalisation look like in three years and what can retailers do today to prepare?
