.png "Retail Technology Show")
.png)
Afternoon Keynote Fireside Chat: Driving Down Costs Through Pivoting Your Business Around The Shift To Ecommerce
27 Apr 2023
Headline Theatre
- You’ve been heading up Iceland’s online business since 2016 growing it from under £100m-£1billion in five years. What have been the highlights for you on that journey and the key lessons learnt?
- Which key eCommerce pitfalls would you recommend other online retailers watch out for in particular in order to keep their costs down?
- Over the last few years retail has experienced a shift to eCommerce growth. How has Iceland embraced that opportunity and what did the journey and transformation look like?
- How has the eCommerce shift impacted Iceland’s ability to lower costs over the last three years of disruption?
- You also head up digital marketing for Iceland. What new digital marketing opportunities do you feel offer retailers the best ROI in 2023?
- Iceland has over 1000 stores and around 33,000 employees so how have you been able to build the right culture and company mindset to capitalise on the eCommerce opportunity?
- Iceland also owns the 150+ Food Warehouse stores. What are your eCommerce plans for that brand?
- Iceland has won awards in the area of innovation. Are there any new eCommerce innovations you feel stand out as a real opportunity to lower costs?
- Iceland makes more than half a million deliveries a week. What advice would you give to other retailers in their delivery strategy?
- How will Iceland’s eCommerce business develop in the next three years and what are you most excited about?
