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Fireside Chat Interview: How Can Retailers Maximize Customer Retention When Customers Are Being More Cautious In Their Spending Habits?

26 Apr 2023
Theatre A
  • What are the best ways to measure customer retention? 
  • How can retailers benchmark whether they are good at retaining customers?   
  • What key strategies should retailers be using to maximise customer retention when they are being more cautious in spending money? 
  • How should retailers re-evaluate their pricing strategy to keep customer coming back? 
  • Which technologies offer the best ROI in driving customer retention in a challenging economy?
  • Which new marketing techniques are becoming increasingly important for customer retention?  
  • How should retailers rethink their loyalty programmes to reflect the current economy? 
Speakers
Constanze Freienstein, CEO - Lands’ End Europe