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Opening Keynote: Achieving A Deeper Understanding Of The Metaverse And What It Really Means For Your Retail Business

26 Apr 2023
Theatre B
  • Assessing the opportunities, use cases and threats the metaverse presents to your business
  • Evaluating whether the metaverse is a brand experience layer, a transactional opportunity, a new channel or a genuine shift in the way we live our lives
  • Preparing internally to enter the metaverse authentically and tie it back to the existing customer journey 
  • Understanding the key metaverse barriers to entry and how to overcome them
  • Predicting how the metaverse will develop over the next three years and what that means for retail marketing, revenue and entertainment
Speakers
Mei Chen, Senior Director International Business - Globalisation - Alibaba Group