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Opening Keynote: Intentions & Behaviours: An Ethical Look At Customer-Centric Marketing

26 Apr 2023
Theatre A
  • Who’s in control of your decision-making when it comes to purchases?
  • How much algorithmic influencing is too much?
  • Should we ever attempt to dissuade a customer from making a purchase based on what we know about them? 
  • In this session we’ll explore the “good vs. evil” of technology as it applies to customer interactions
Paul Sims, Chief Architect - Primark