Opening Keynote: Intentions & Behaviours: An Ethical Look At Customer-Centric Marketing
26 Apr 2023
- Who’s in control of your decision-making when it comes to purchases?
- How much algorithmic influencing is too much?
- Should we ever attempt to dissuade a customer from making a purchase based on what we know about them?
- In this session we’ll explore the “good vs. evil” of technology as it applies to customer interactions