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Presentation: How Co-Op Built A Loyalty App With 2.3 Million Downloads

27 Apr 2023
Headline Theatre
  • Co-op and Apadmi have built a loyalty app with 2.3 million downloads, a 4.8* App Store rating, and a £12 ROI for every £1 spent on app development and offers; but how did they achieve this?
  • Co-op knew its customers wanted more manageable memberships with easy access on mobile; we discuss the journey of integrating Co-op's legacy CRM and eCommerce systems with a new digital-first solution.
  • There were challenges and changes on the way, but how did Co-op and Apadmi tackle these together to deliver the impactful product we see today?
  • How can you transform your customer loyalty proposition to save money, paper and time? What does that look like and where do you start?
  • How can you continuously generate repeat business, offer great deals and give your customers a reason to keep coming back for more?
Marcus Hadfield, Chief Strategy Officer, Apadmi
Adam Hopwood, Head of Product (Food) - Co-op