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Presentation: Merging The Online And Store Experience Through Using Live Video To Engage With Store Colleagues And Drive Sales

27 Apr 2023
Headline Theatre


  • Understanding how eCommerce can be augmented by the human touch to drive customer experience
  • Retraining store colleagues to advise and demonstrate products over live video technology
  • Using the endless aisle in a bricks and mortar setting to increase sales opportunities
  • Overcoming technical challenges to ensure a smooth service
  • Predicting how the technology will develop to capitalise on future opportunities
Krista Nordlund, Chief Digital Product Officer - Marks & Spencer