Presentation: Evaluating How To Drive Sales By Getting Customers Back Into Travel Retail Stores In The Post Covid World

27 Apr 2023
Headline Theatre
  • Assessing how to evolve the bricks and mortar space in view of the shift to online
  • Understand what your customers see real value in that you cannot do online
  • Evaluating which immersive, experiential technologies will drive customers to come into your stores
  • Upskilling the brands and retailer’s colleagues to become passionate brand ambassadors and customer engagement experts
  • Rethinking the size and location of stores in the post-Covid environment
  • Assessing how to make your stores more of a destination  
Fraser Brown, Retail Director - Heathrow Airport Limited