The interviewer will ask the interviewee some of the following questions as well as asking the audience to ask some questions of their own:

• What does leadership and internal culture look like in a fast-growing start-up?
• Lick was started during a global pandemic.  What was that experience like for both you and your employees and what key lessons did you learn?
• What does sustainability mean for Lick and what advice would you give other retailers wanting to become more sustainable?    
• Lick has recently changed its model from direct to consumer to multichannel. What has this journey looked like and how do you think it will develop?
• Retailers are increasingly looking to bring the online experience into the store environment.  What does that look like for Lick and how are customers reacting?
• You’ve very quickly created a brand the meets customer needs.  What role has social media played in building the Lick brand?
• The Lick About Us page mentions “community as our driving force”  and “create a people-powered decorating movement”.  How has Lick achieved these goals?