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Afternoon Fireside Chat: In Conversation With Lucas London, CEO & Co-Founder, Lick

25 Apr 2024
Headline Theatre
  • What does leadership and internal culture look like in a fast-growing start-up?
  • Lick was started during a global pandemic.  What was that experience like for both you and your employees and what key lessons did you learn?
  • What does sustainability mean for Lick and what advice would you give other retailers wanting to become more sustainable?    
  • Lick has recently changed its model from direct to consumer to multichannel. What has this journey looked like and how do you think it will develop?
  • Retailers are increasingly looking to bring the online experience into the store environment.  What does that look like for Lick and how are customers reacting?
  • You’ve very quickly created a brand the meets customer needs.  What role has social media played in building the Lick brand?
  • The Lick About Us page mentions “community as our driving force”  and “create a people-powered decorating movement”.  How has Lick achieved these goals?
Lucas London, CEO & Co-Founder - Lick
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