The interviewer will ask the interviewee some of the following questions as well as asking the audience to ask some questions of their own:

• What does loyalty actually mean in 2024 for both retailers and customers?
• How can retailers rethink their loyalty schemes to maximise the potential of locking customers in and remaining their favourite?    
• How can retailers move their loyalty initiatives from delayed to immediate gratification? 
• What can retailers do to measure the success of their loyalty activities?   
• How can more loyalty be achieved outside of a loyalty scheme for retailers? 
• What can retailers do to ensure their loyalty strategy actually drives market share and avoids giving away too much margin?