Skip to main content

Fireside Chat: Building Brand advocacy in online

24 Apr 2024
Theatre A

Retail Brands that emerged as online businesses face a greater challenge than most in creating brand advocacy. Whilst customers enjoy the product in their homes, without touching and feeling the product any brand marketer has to be particularly focused and creative in order to really build a brand.

In this fireside chat Lauren - a Co-founder and Head of Brand at SNUG sofas will walk through the challenges and opportunities the business has faced, will debate the resourcing and focus needed to truly create a meaningful brand as an online pureplay. We will discuss:

  • The role of social in brand building

  • The move to physical - step by step

  • Franchise partners and their brand diligence

  • Amplifying the superfans

Lauren Hanifan, Co-Founder & Head of Branding - Snug
View all 2024 Conference Programme
RTS - The Magic of Retail Is Coming

The Retail Technology Show, where magic meets innovation!

Be part of the Magic of Retail Technology Where you can:

• Uncover - the latest enchanting tech from 400+ Cutting Edge Tech Suppliers
• Enlighten - yourself with wisdom from 130+ of Retail's Brightest Minds 
• Connect - With over 12,000+ industry leaders at retail's grandest gathering

Don't let this magical opportunity pass you by. Secure your place at the Retail Technology Show today

Unlock the Magic - Register for your FREE pass!