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The Composable Conundrum

24 Apr 2024
Theatre A

Digital retail technology is being transformed at an incredible rate. The eCommerce tooling from just 5 yrs ago is being replaced by “Point” software solutions that knit together to vastly improved merchandising, content and service offerings to shoppers, but the journey is not straightforward

Giles Smith is a serial offender and has completed this journey once, and is doing it all over again in a global luxury retailer. In a fireside chat he will focus on:

  • The measurable benefits of a solution “composed” specifically for you
  • Living with the “Minimal viable Product”
  • Selecting vendors without an RFP
  • Focusing on the “Head” in headless

Giles Smith, Head of Digital, Customer & Data Technology - Selfridges
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