In-store digital screens are a hot topic for all sorts of good reasons, but are you maximising their full potential? We look at the real upside of getting these networks right and the pitfalls to avoid.

• Ad companies like WPP, Aegis etc. have money to spend…

        …but they won’t spend on screen networks in retail that aren’t fit for purpose.

• David Roth has a unique insight coming from the board of Kingfisher to the summit of the advertising world.
• Peter Livesey has delivered many of the world’s leading digital screen networks.