Skip to main content

Fireside Chat: How Should A 175-Year-Old Retailer Approach Innovation In 2024 For Effective Digital Transformation?

24 Apr 2024
Headline Theatre

The interviewer will ask the interviewee some of the following questions as well as asking the audience to ask some questions of their own:

  • What does digital transformation look like at Boots and what do the timescales look like for such a large retailer? 
  • What challenges is Boots facing with its digital transformation due to being a 175-year-old business and how are those challenges being met?   
  • What innovations is Boots using in its goal of revolutionizing traditional healthcare for the digital era?
  • How is Boots using AI and what real benefits has the company and its customers seen?
  • Boots has forged delivery partnerships with Deliveroo and Uber Eats.  Why has the company chosen to go down this route and how has this benefited the customer experience?
  • What approach does Boots take to data management and personalisation? 
  • What role does Boot’s advantage card have within its digital transformation and will this impact customer loyalty going forward? 
  • What pitfalls do more established retailers need to watch out for when undertaking digital transformation?  
What ambitions does Boots have for the future and what does that mean for their seamless omnichannel strategy?      
Paula Bobbett, Chief Digital Officer - Boots UK
View all 2024 Conference Programme