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Leveraging Customer Data & Personalisation For Enhanced Loyalty At Paul Smith, Max Mara Fashion Group and Oka

24 Apr 2024
Theatre B
  • What approach does your company take to customer experience and why? 
  • What role do your stores play in driving customer advocacy and managing lasting customer relationships?
  • How is your company harnessing customer data to maximise shopper loyalty and enhance experience?   
  • Which personalisation tactics is your company using to maximise customer lifetime value? 
  • What does your technology strategy look like for achieving personalised, engaging customer experiences? 
  • How is Generative AI helping sales associates with personalisation? 
  • What are the key pitfalls retailers need to avoid within their data, personalisation and loyalty strategies? 
Camellia Spaczynska, Head of Retail Operations - Paul Smith
Cathy McCabe, CEO & Co-Founder - Proximity
Toni Scarpaci, Head of Omni-Operations & CRM - Max Mara Fashion Group
Nick Owen, Chief Technology Officer - Oka
View all 2024 Conference Programme