Leveraging Customer Data & Personalisation For Enhanced Loyalty At Paul Smith, Max Mara Fashion Group and Oka
24 Apr 2024
Theatre B
CUSTOMER, MARKETING & LOYALTY
- What approach does your company take to customer experience and why?
- What role do your stores play in driving customer advocacy and managing lasting customer relationships?
- How is your company harnessing customer data to maximise shopper loyalty and enhance experience?
- Which personalisation tactics is your company using to maximise customer lifetime value?
- What does your technology strategy look like for achieving personalised, engaging customer experiences?
- How is Generative AI helping sales associates with personalisation?
- What are the key pitfalls retailers need to avoid within their data, personalisation and loyalty strategies?
