Retailers can achieve a much better ROI, when breaking with pricing tradition and working with AI Machine Learning Based- Intelligent, flexible dynamic pricing solutions.

To gain the most they should opt for solutions which allow them to stay in the driver's seat- choose the level of automation, be able to make informed decisions, and ensure fit to brand strategy and workflows. 

In this session:

• Hear about pricing challenges which inhibit target growth & margin realisation
• Learn about the difference between (standard?) Dynamic Pricing & Intelligent Demand-based Price Optimization
• Gain insights how to control your pricing strategy successfully for profitable & sustainable growth
• Find out: Should you ever go above the RRP?