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The mysteries of the Shopping App

24 Apr 2024
Theatre A

Mobile shopping apps were all the rage a few years ago for pureplay eCommerce retailers. Now though the mantel has been grasped by true Omnichannel retail as a method of bridging the gap for customers. 

James Reid will present on the strategy and execution of the All Saints customer shopping experience - covering the following challenges:

  • Managing pricing complexity across Physical, online and app channels

  • Creating a consistent customer experience

  • The benefits and challenges of a walled garden

  • Maintaining the App technology

James Reid, Chief Innovation Officer - All Saints
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