The mysteries of the Shopping App
Mobile shopping apps were all the rage a few years ago for pureplay eCommerce retailers. Now though the mantel has been grasped by true Omnichannel retail as a method of bridging the gap for customers.
James Reid will present on the strategy and execution of the All Saints customer shopping experience - covering the following challenges:
Managing pricing complexity across Physical, online and app channels
Creating a consistent customer experience
The benefits and challenges of a walled garden
Maintaining the App technology