Mobile shopping apps were all the rage a few years ago for pureplay eCommerce retailers. Now though the mantel has been grasped by true Omnichannel retail as a method of bridging the gap for customers. 

James Reid will present on the strategy and execution of the All Saints customer shopping experience - covering the following challenges:

• Managing pricing complexity across Physical, online and app channels

• Creating a consistent customer experience

• The benefits and challenges of a walled garden

• Maintaining the App technology