The interviewer will ask the interviewee some of the following questions as well as asking the audience to ask some questions of their own:

• How do you approach personalisation at Look Fabulous Forever and what impact has personalisation had on your business?
• What new personalisation innovations are showing the best ROI? 
• How can retailers use AI effectively for personalisation to drive sales and market share? 
• What does great personalisation look like from an after-sales service perspective? 
• What are the challenges in implementing personalised website experiences?
• Which retailers stand out from the crowd as having truly nailed personalisation? 
• What pitfalls should retailers avoid at all costs when taking their personalisation to the next level? 
• How is personalisation likely to develop in the next three years and what can retailers do today to stay ahead of the game?