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Presentation: Margins & Growth At Decathlon Using AI & Customer-Centric Pricing Strategies

24 Apr 2024
Theatre B
  • Setting optimal prices through truly understanding customer needs, behaviours and preferences
  • Aligning your pricing with customer value perception
  • Understanding how to measure pricing performance through increased access to more granular data
  • Opening the debate on geolocation pricing and specific big-city strategies
  • Emphasising the need for agility and responsiveness in refining pricing strategies to achieve customer-centric pricing optimization
Philippe Rebelo, UK Data Science Director - Decathlon
Jérôme Laurent, Chief Executive Officer - PrincingHUB
View all 2024 Conference Programme
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