Presentation Achieving Optimal Margins & Growth At Decathlon Using AI & Customer-Centric Pricing Strategies
24 Apr 2024
Theatre B
CUSTOMER, MARKETING & LOYALTY
- Setting optimal prices through truly understanding customer needs, behaviours and preferences
- Aligning your pricing with customer value perception
- Understanding how to measure pricing performance through increased access to more granular data
- Opening the debate on geolocation pricing and specific big-city strategies
- Emphasising the need for agility and responsiveness in refining pricing strategies to achieve customer-centric pricing optimization
