The eCommerce sector has shifted fundamentally in the last 18 months. New analytics from Google, new flexible platform offerings - and a customer trained increasingly by social media. 

Nick’s challenge when joining Raging Bull was to strip out an ageing stack and refocus back on the fundamentals of eCommerce trading. A new tech stack, control of all the promotional channels and good practice was Phase One.  Phase two is additive, new tooling to drive engagement and conversion, but using a test & learn policy.