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WhatsApp - new playout channel for retail media! Personalized to context and customer! - SLACE

24 Apr 2024
TECH Talks Theatre

Stationary retailers can use WhatsApp marketing to digitize their shoppers in stores and move from non-personalized mass communication (digital leaflets) to personalized offer communication. In cooperation with the industry, WhatsApp becomes a playout channel for retail media.

With the declining effect of TV and other brand-building channels, the consumer goods industry can thus play out "brand-activating" messenger interactions at the POS  - personalized to the shopper and yet fully GDPR-compliant, because the personal data remains where the interaction takes place: in the WhatsApp/Messenger channel of the local retail store.


Roland Siebert, CEO & Founder - SLACE
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