Skip to main content

WhatsApp - new playout channel for retail media! Personalized to context and customer! - SLACE

24 Apr 2024
TECH Talks Theatre

Stationary retailers can use WhatsApp marketing to digitize their shoppers in stores and move from non-personalized mass communication (digital leaflets) to personalized offer communication. In cooperation with the industry, WhatsApp becomes a playout channel for retail media.

With the declining effect of TV and other brand-building channels, the consumer goods industry can thus play out "brand-activating" messenger interactions at the POS  - personalized to the shopper and yet fully GDPR-compliant, because the personal data remains where the interaction takes place: in the WhatsApp/Messenger channel of the local retail store.


Roland Siebert, CEO & Founder - SLACE
View all 2024 Conference Programme
RTS - The Magic of Retail Is Coming

The Retail Technology Show, where magic meets innovation!

Be part of the Magic of Retail Technology Where you can:

• Uncover - the latest enchanting tech from 400+ Cutting Edge Tech Suppliers
• Enlighten - yourself with wisdom from 130+ of Retail's Brightest Minds 
• Connect - With over 12,000+ industry leaders at retail's grandest gathering

Don't let this magical opportunity pass you by. Secure your place at the Retail Technology Show today

Unlock the Magic - Register for your FREE pass!