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The Five Principles of Amazing Retail Execution: Getting the best out of your stores and your people - Zipline

24 Apr 2024
TECH Talks Theatre

If you work in store operations or lead retail teams, you know the drill: You send out directives, cross your fingers, and hope they trickle down correctly. But despite your best efforts, stores still don’t do what you ask. Worse yet - your associates seem completely checked out. What if there was a better way? What would it mean to your bottom line if you could get the best out of your stores and the best out of your people? Before she founded Zipline, Melissa Wong worked for a major retail brand where she struggled to align, engage, and empower store teams behind a common goal. That is until she discovered the secret to creating a great customer experience. The Five Principles are a game-changer - and best of all, there’s no fancy technology required!

Key takeaways;

  • The true cause of poor store execution and low employee engagement.

  • The most common mistakes retail headquarters teams make while trying to drive better operations.

  • Simple best practices that will unite your field teams and bring your brand’s strategies to life with consistent precision.


Melissa Wong, CEO and Co-Founder - Zipline
View all 2024 Conference Programme