Afternoon Keynote Fireside Chat : Maximizing Customer Engagement Through Building A Community-Based, Authentic Brand
27 Apr 2022
- Why did you start Deliciously Ella and how would summarize its journey over the last nine years?
- How would you define Deliciously Ella today and how is that definition different from 2013?
- What does the Deliciously Ella community strategy look like and why has it been so successful in keeping its customers engaged?
- How has your social media strategy developed over the last nine years and what advice would you give to a retailer undertaking a social media strategy today?
- What does brand authenticity look like in 2022 and how is this likely to develop?
- How important is a podcast to the marketing strategy of a retailer and what tips would you give for ensuring your customers engage with it?
- How can retailers establish a strong enough brand identity to thrive even in a disruptive market?
- What key steps should retailer take to become a brand of purpose?
- How will Deliciously Ella develop over the next two years and what are you most excited about?