Case Study : Transforming The Customer Journey And Experience Through Embracing The Smart Mobile Platform Payment Opportunity

27 Apr 2022
Theatre B
  • Driving customer engagement through making in store payments more mobile
  • Using innovative IT to boost employee engagement and improve staff interactions with customers
  • Tackling the technological considerations that will truly transform the customer journey
  • Assessing which new advances in mobile terminals will reduce abandonment whilst ensuring connectivity is maintained 
  • Evaluating how to reduce costs of acceptance and infrastructure
  • Creating a systems architecture that simplifies the transaction process for the store of the future
Richard Surman, Head of IT - Crew Clothing Company
Elliott Winskill, Head of Solutions - PMC