Case Study : Improving Omnichannel Sales & Customer Journey Through Live Video Technology Enabling Online Customers To Engage With Store Staff

26 Apr 2022
Theatre A
  • Driving customer experience through maximising customer support for the online shopper
  • Re-evaluating the consensus that customers want to be left alone when shopping online
  • Blending the best of online and in store service to drive conversation rates through one-to-one appointments
  • Using technology to overcome Covid- related omnichannel challenges and create new opportunities
  • Maximising efficiencies so the best colleagues can reach as many customers as possible
Alice Beeby, Senior Client Partner - Appointedd
Clive Hudson, Senior Programme Manager Digital Transformation - Marks & Spencer