Case Study : Increasing In-Store Customer Engagement Through Real-Time, Personalised, Targeted Messages And Promotions

26 Apr 2022
Theatre A
  • Evaluating how to engage 100% of in-store customers
  • Assessing whether to prioritise customers retuning more frequently or getting them to spend more money
  • Understanding how to identify your customers and how to get them to purchase products with more margin
  • Extending customer engagement across channels and ensuring they benefit in their channel of choice
Marc Allsop, Chief Commercial Officer - Ecrebo
Rob George, Group Customer Director - McColl's Retail Group