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Case Study : Scan & Save : Understanding How Nisa Is Using Augmented Reality On Smartphones To Increase Store Footfall, Sales & Customer Loyalty
26 Apr 2022
Theatre B
- Assessing how AR mobile vouchering gives the customer a personal connection to the store
- Measuring (to the penny) the cost of any promotion by exploiting the rich data available
- Understanding how brands can put promotions straight into their consumers' hands
- Evaluating what hyper-personalised offers will mean for your business as new trading laws restrict in-store promotions
- Using AR to save customers money, increase sales and loyalty and save retailers time
- Understanding how AR blends the digital and physical shopping worlds and is the next step in a unified commerce approach
