Fireside Chat Interview : Understanding The Role Of The Store In Today's Omnichannel Market

26 Apr 2022
Theatre A

The interviewer will ask the interviewee some of the following questions :

  1. What is the purpose of a bricks and mortar store in 2022?
  2. How has the Coronavirus impacted the role of the store over the last two years?
  3. Should omnichannel retailers now be viewing their stores as more of a showroom?
  4. What is the optimal physical and digital footprint for successful omnichannel retailing?
  5. Should retailers rethink the role of their stores during peak trading?
  6. How will click and collect and dark stores evolve in the medium term?
  7. How can we ensure customer experience remains at the very core of our stores strategy?
John Ryan, Managing Director - Newstores