Fireside Chat Interview : Understanding The Role Of The Store In Today's Omnichannel Market
26 Apr 2022
The interviewer will ask the interviewee some of the following questions :
- What is the purpose of a bricks and mortar store in 2022?
- How has the Coronavirus impacted the role of the store over the last two years?
- Should omnichannel retailers now be viewing their stores as more of a showroom?
- What is the optimal physical and digital footprint for successful omnichannel retailing?
- Should retailers rethink the role of their stores during peak trading?
- How will click and collect and dark stores evolve in the medium term?
- How can we ensure customer experience remains at the very core of our stores strategy?