Apulia Distribuzione Adopts Modern Approach to Retail Pricing with Revionics
Leading grocery retailer to deploy AI pricing tool across 200+ Carrefour locations in Southern Italy
ALPHARETTA, Ga. — November 29, 2022 — Revionics, an Aptos Company and provider of retail pricing, promotion, markdown and advanced analytics solutions, announced today that Apulia Distribuzione will deploy Revionics’ Base Price Optimization solution. The AI-powered solution will allow Apulia to make pricing decisions that achieve stronger financial results and better satisfy customers' expectations.
Founded in 2001 by brothers Antonio and Massimo Sgaramella, Apulia collaborates with major brands in the wholesale sector. In recent years, Apulia greatly expanded its retail network when it acquired the master franchising rights for Carrefour locations in Southern Italy. Specifically, Apulia now owns and operates over 200 Carrefour-branded stores in the regions of Puglia, Campania, Calabria, Basilicata and Sicily.
“Under the Carrefour banner, we operate Carrefour Hypermarkets, Carrefour Market Supermarkets and Carrefour Express locations,” said Massimo Loporchio, CIO at Apulia Distribuzione. “With a variety of formats as well as an expanding assortment and geographic presence, we have added a significant level of complexity to our business. With this growth, we needed to modernize our approach to price management.”
To optimize and scale its pricing function, Apulia selected Revionics’ advanced and fast-learning AI pricing solution that can streamline and automate pricing decisions across locations, products and formats. The tool will allow Apulia to improve consumer price perception, increase market share and outprice competitors with confidence.
“Adoption of the most innovative technologies that can help delight our customers and elevate business performance is an essential part of our strategy,” added Loporchio. “We have a high degree of confidence in the Revionics pricing platform, the science behind it and the retail pricing expertise of the Revionics team. These are all key factors of why we selected Revionics and why we are excited to have this major initiative underway.”
Powered by robust analytics and advanced AI models, Revionics equips retailers with transparent pricing recommendations for high-impact results. Trusted by retailers around the world, Revionics’ cloud-based solutions are used by top retailers across the grocery, discount, drug, convenience, sporting goods, general merchandise, hardware and specialty retail sectors.
“The retail industry is fast-moving, and factors such as inflation have only increased the need to be agile and responsive to market conditions,” said Scott Zucker, General Manager at Revionics, an Aptos Company. “With Revionics’ intelligent pricing platform, Apulia will have a clear path to improve competitive position, boost shopper loyalty and drive more profitable growth in each of the markets it serves. We are eager to embark on a price optimization journey with this leading Italian grocery retailer.”
About Revionics, an Aptos Company
Revionics LLC, an Aptos Company, provides enterprise retailers around the world with leading, science-based solutions for pricing, promotions and markdowns to illuminate their way on the lifecycle pricing optimization journey. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, process efficiencies, and more.
Revionics is a registered trademark of Revionics, LLC. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated.