This strategic evolution, developed over the course of the last 12 months, marks a significant milestone for the company, which has served its SMB and Enterprise clients for over four decades.

Driven by a vision to deliver telco excellence, Managing Director, Paul Hooper, spearheaded this initiative with his team, to better align the brand with its core offerings. Accompanying the name change is a revitalised visual identity, featuring a refreshed logo, whilst maintaining an instantly recognisable colour palette, aimed at enhancing brand resonance.

The unveiling of Uplands OneTelco is scheduled for February, with existing clients to be promptly informed of the transition in the coming weeks. The official public launch will take place at the Retail Technology Show in London on April 24th, where the company will showcase its innovative solutions, all under Uplands OneTelco.

Paul Hooper remarked on the rebrand, stating, "In an increasingly saturated business telecoms market, it became imperative for us to clearly articulate our value proposition. Uplands OneTelco epitomises our expanded portfolio and reinforces our commitment to meeting evolving consumer needs, while delivering our multi award winning service."

With a heritage spanning 45 years, Uplands OneTelco has diversified its service spectrum beyond business mobile provision. Emphasising its comprehensive offerings, the rebrand underscores the company's evolution into a multifaceted telecommunications solutions provider.

"We take great pride in our industry accolades and national recognition for service excellence," added Paul Hooper. "As Uplands OneTelco, we embark on a new chapter with confidence, secure in the knowledge that our brand identity mirrors the depth and breadth of our services."

Uplands OneTelco specialises in a range of telecommunications solutions, including cloud-based phone systems, internet services, business mobile, IoT and IT support. Maintaining its commitment to sustainability, the company has attained carbon-neutral status for the second consecutive year, while actively supporting various charitable initiatives at both local and national levels.

For further details, please visit www.uplands.co.uk.