Increff recognised in 2021 Gartner® Market Guide and Magic Quadrant™ Reports for the second consecutive year
Increff, a leading innovator of inventory optimization solutions for e-commerce, fashion, and retail brands, today announced its recognition by Gartner as a Representative Vendor in the 2021 Gartner Market Guide for Retail Assortment Management Applications: Short Life Cycle Products , and a Notable Vendor 2021 Gartner Asia/Pacific Context: Magic Quadrant for Warehouse Management Systems .
The transition towards digitization of retail and various retail channels was massively accelerated by the COVID-19 pandemic. As retailers experienced huge losses due to sudden changes in the socio-economic situation, lockdowns, and store closures, there was a realization to promptly replace their legacy warehousing and merchandising solutions into more advanced tech-driven infrastructures that could bring agility and flexibility, helping them quickly adapt to the changing market demands.
Commenting on the recognition, Rajul Jain, CEO & Co-Founder at Increff said, “We, at Increff, strongly believe that it is our responsibility to seamlessly cater to the rising demand for e-commerce automation and provide the best-in-class solutions to our customers. With this goal in place, I am ecstatic to learn that in our opinion Gartner has yet again recognized our contributions and validated our initiatives to bring about a growth spurt in the e-commerce and fashion space with some disruptive innovations.”
Increff named as a Representative Vendor
Increff garnered recognition as a Representative Vendor in the 2021 Gartner Market Guide for Retail Assortment Management Applications (RAMA): Short Life Cycle Products report for its cutting-edge merchandising solution Iris X. This solution is an algorithm-driven end-to-end merchandising platform, which adapts the business’s varying needs while keeping a check on important factors like seasonality, demographics, product attributes, etc. Iris X incorporates advanced algorithms to create store-specific style assortments by analyzing local demands and better understanding customer requirements to limit excess inventory. This prevents piling up of excess inventory and wastage due to obsolescence and improving cash flow.
Increff named as a Notable Vendor
Increff was also recognized as a Notable Vendor in the 2021 Gartner Asia/Pacific Context: Magic Quadrant for Warehouse Management Systems report for its unique warehouse management solution, Increff WMS. This one-of-a-kind solution delivers an end-to-end cloud-based platform that comes along with pre-built marketplace integrations, inventory management, order management, and warehouse management capabilities. It can be used for both B2B and B2C operations from a common inventory pool. Increff’s comprehensive WMS & OMS is a proven solution that has accelerated the digital journeys of retailers, and brands, increasing their sales velocity by 2-3x. Features like 100% inventory tracking with serialization, 100% inventory exposure across all marketplaces with zero buffer stock, real-time inventory order sync, simple UI/UX design, and deployment in less than 7 days make the Increff warehousing solution a unique new-age solution for efficient warehousing and rapid scalability.
 Gartner, “Market Guide for Retail Assortment Management Applications: Short Life Cycle Products”, Robert Hetu, May 28, 2021.
 Gartner, “Magic Gartner Asia/Pacific Context: Magic Quadrant for Warehouse Management Systems, Simon Tunstall, Dwight Klappich, August 4, 2021.
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Increff helps fashion brands & retailers optimize inventory and improve sales velocity by 2 to 3x via Assure and Iris platforms. Founded by IITians and backed by Binny Bansal, Sequoia, and 021 Capital, Increff serves the likes of Amamex, Namshi, hummel, GAP, GANT, Landmark group, Lenskart, Puma, celio, Pepe Jeans, Levi’s, Calvin Klein, Tommy Hilfiger, adidas, Vero Moda, Wincanton, Mango, Blackberry's, Amazon among others. For more information, visit www.increff.com.