inurface makes experiential events acquisition
The inurface group has acquired interactive technology brand We Are Interact and technology platform EventsTag.
inurface Media, launched in 2012, is an end-to-end digital signage solutions provider that has worked with some of retail’s best known brands, including New Look, Boots and Dr. Martens.
With twenty years combined experience inurface CEO Josh Bunce and We Are Interact CEO Dan Strang, who will stay on within the business and run We Are Interact alongside Bunce, aim to work together to create innovative and immersive experiences that will excite and entice the consumer.
We Are Interact brings with it a specially developed software platform and experience of a number of large-scale events. The company benefited from an investment of £1.5 million in 2015 and has carved out a reputation within the experiential events space over the last eight years, working with brands including Asics, The O2 and Harpers Bazaar in the last year alone.
With the cessation of virtually all events in 20202, We Are Interact was unable to continue to operate independently and having worked together previously on projects, including installs within a Sports Direct flagship store and Chelsea Football Club, the merging of the two-businesses made complete sense to inurface CEO Bunce.
We Are Interact will continue to separately service large-scale events and attractions, where it has established key clients, as and when this becomes possible again.
inurface CEO Josh Bunce commented: “I am excited to get to work with the We Are Interact team to build, together, a retail offering we believe will be both stronger than ever and unique in its field. It’s been an incredibly challenging year for retail and we are excited to work with our clients to support their return to strength with exciting, innovative and interactive displays that will stand out to consumers as they return, safely, to our shops”
We are Interact CEO Dan Strang added: “We have long been fans of the work of inurface so partnering with them is a great opportunity for We Are Interact to offer an additional area of expertise to this growing business. Adding the retail sector to our core market is an exciting move and we can’t wait to see what, together, we are able to create for the brands we work with.”