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11 Apr 2024

SmartCIC Delivers Fixed Wireless Access Across New York for Global Fashion Brand REISS

SmartCIC Stand: 6A60
SmartCIC Delivers Fixed Wireless Access Across New York for Global Fashion Brand REISS
New York City, New York, 14th November 2023 – SmartCIC, a global managed service provider has been selected by REISS, a luxury British fashion brand to install 5G Fixed Wireless Access (FWA) in all of its standalone stores throughout New York. The project is an expansion of SmartCIC and REISS’ 13-year relationship following the recent successful installation in REISS’ headquarters in Manhattan and years as a trusted advisor to the company. By using multi-directional antennas, SmartCIC can angle the connection points towards the best and closest connection. Each site can be delivered in five working days or less by SmartCIC’s expert team of engineers.

SmartCIC will be providing diversity through two different carriers at each location. Each connection is provided by the two highest-performing cellular providers for that specific site. SmartCIC provides an end-to-end approach that includes line, cabling, hardware, installation, migration, and support. This provides guaranteed performance, greater reliability and control with a cost-efficient solution. REISS’ customers will benefit from a more interactive and seamless in-store experience.

“Connectivity across the whole of New York is an issue because digging up roads to install cable can be challenging and expensive. Closing the road at just one of REISS’ sites to dig would’ve cost around $70,000 or more. We had to think differently about how we would connect these sites quickly and efficiently and fixed wireless was a natural choice,” said Toby Forman, CEO at SmartCIC. “By installing 5G as an alternative to fixed line connectivity, we’re able to reduce costs and lower REISS’ total contract value. The result was ultra-reliable connectivity delivered with a cost-efficient model, which has provided REISS with a foundation for developing unique retail experiences.”

SmartCIC’s cellular intelligence division, CELLSMART is testing, mapping, and capturing local intelligence about wireless network performance across the globe to accelerate the adoption of fixed wireless access solutions. To date, it has captured over 100,000 real-world cellular performance tests and over 3 million data points. CELLSMART is mapping 5G the same way Google mapped local streets and has equipped cars with bespoke testing software, SIMs, and routers to test local wireless network performance across Europe, and North America. It kicked off test driving in the US in New York City with max speeds of 395.15 Mbps in Manhattan. The car tests multiple cellular network providers every 0.5 seconds and reports the data in real-time to the CELLSMART database.

“For REISS to remain operationally efficient, we’re embracing new technologies and pushing the potential of digital solutions. To do this, we needed something that could handle more data at higher speeds and higher bandwidth,” said Andrew Wood, Head of Workplace IT at REISS. “We’ve been working with SmartCIC since 2009 and so they understand exactly what our objectives are and helped us to find a way to do it which benefitted everyone. It was an obvious choice for SmartCIC to help us go wireless after the success of our pilot store on Bleeker Street.”

SmartCIC has more than 25,000 engineers on-the-ground in 200 countries, with reach to serve nearly 7 billion potential end users. For more than 15 years, it has been building out its presence in key global hubs and establishing trusted relationships with engineers across the globe. In less than 48 hours, it can deploy engineers, connect sites and ensure customers are up and running.

About SmartCIC

Headquartered in France and with offices and facilities in 13 countries, SmartCIC delivers flexible and agile connectivity and field services solutions to international carriers and global enterprise in over 120 countries. Naturally a multi-lingual business the team currently speak 17 different languages in its day-day operations with customers and partners.

SmartCIC’s core values of flexibility and agility are driven by the team’s approach to solution orientated design. SmartCIC’s strategy is to deliver fully flexible solutions that meet the needs of demanding and evolving environments.

We help customers work smarter to achieve their objectives.


REISS, the modern fashion house, has designed and curated authentic luxury fashion, tailored for modern living, since 1971. Modern style should be enduring. Our Creative Team combines authentic design and creativity with an uncompromised approach to excellence and high levels of service. The REISS complete wardrobe collections are thoughtfully-made, with versatile pieces to elevate the everyday. Wear now, keep forever, we try to empower the customer to dress to their style and to their purpose. The brand operates via multiple channels including: owned stores, online, wholesale, licensing, franchise and concession with more than 257 points of sale in 14 countries across the UK, US, EMEA and APAC. Please visit

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