GK Spot is GK's latest Big Data solution, which has been designed to meet the unique needs of the trading industry. The native cloud solution is based on a microservices architecture and is open for 3rd party solutions that can access the fast long-term storage in the cloud via interfaces. In this cloud storage, all relevant transaction data is stored over a vast period of time and is available for real-time queries by both retailers and customers. One of the most important use cases currently being implemented is hyperpersonalization, i.e. AI-based and individualized customer targeting in real time at every touchpoint. This enables retailers to reach an entirely new level of communication on products and offers tailored to customer needs.