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Pricing's New Disconnect

Aptos Stand: Headline Theatre & Recharge Café Sponsor

Your marketing and pricing teams may not be as aligned as you think.

Alignment between your marketing and pricing teams is essential to building a cohesive price strategy that elevates consumer perception and increases market share.

Yet, a recent retailer survey shows these teams have different views on key pricing and price perception strategies.

Download this free report to learn where this costly misalignment comes from and what retailers can do to unify departments.

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