Delighting Ben & Jerry’s with digital signage content
Digital signage content that looks its sundae best
Embracing Ben & Jerry’s iconic visual language, we set about bringing the brand’s irreverent wit to the screen. We combined the brand’s delicious photography with 3D modelling and animation to bring to life all the famous scoops, shakes and flavours, from Cookie Dough to Hazel-nuttin’ but Chocolate Sundae and Mississippi Mud Pie. By pushing our content to digital screens across the country, we’re now seeing the great benefits variable content brings, such as increased customer engagement. The content, designed to sit alongside the traditional, printed POS materials in store, helps deliver a tangible, authentic brand experience for customers.
Using 3D scanning to top Ben & Jerry’s screen content
So how to top all of that? Our animators have been using state-of-the-art 3D scanning to create more authentic product models to level up Ben & Jerry’s screen content. This progressive and exciting approach opens up a new world of creativity for Ben & Jerry’s, while remaining true to the brand’s spontaneous, playful and very genuine character. Keep checking back for when we go 3D “scooper-sonic”!