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The Fresh Operating System for fruits and vegetables

Smartway Stand: 5E20

6% of loose fruits and vegetables are thrown away, compared to only 1.5% on average for other products.

Moreover, 87% of consumers state that freshness influences their choice of store.

Launched in January 2024, the Fresh Operating System is an innovation specifically designed for fruit and vegetable sections.
The challenge: to digitize processes and enable teams to place 'the perfect order,' one that limits both stockouts (up to 80%) and waste (-25%), by combining precise data analysis and responsiveness to demand fluctuations.

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