Skip to main content


Stand: 5C16
  • | Big Data Analytics & Insights
  • | Business Intelligence
  • | Forecasting
  • | Independent Consultancy
  • | Store Back Office
  • | Delivery & Returns, inc. Final Mile
  • | Transport Management Systems
  • | Green/Sustainable Products/Solutions

At Optimize we specialise in fleet and freight transport optimisation, decarbonisation and transformation, using powerful artificial intelligence to solve the complex challenges our clients face today and in the future.

The computer algorithms we have developed deliver productivity breakthroughs for our clients as they seek to decarbonise their businesses, reduce emissions, improve efficiency and maximise the utilisation of their assets. We are leading the charge with this unique and innovative approach, enabling our partners, fleets and end-users, to achieve their net zero targets.

As the fleet and freight transport sector embarks on the journey to decarbonise, a new layer of complexity will be added to the transport ecosystem as businesses transition to new vehicle types, energy sources and infrastructure requirements. Our algorithms are sharply focused on optimisation, a significant part of the AI landscape, and consider electrification, infrastructure and fleet transition to produce improved journeys, duty cycles and routes.

We have recently re-branded to Optimize from The Algorithm People. It’s the same great team delivering class-leading products. We think the new name better reflects what we do and who we are.

Optimize defines our business – it’s not only what we do, it’s who we are.


The Core
Newcastle Helix
Bath Lane
Tyne and Wear
United Kingdom
Visit website

Contact Exhibitor


  • Optimize

    20 Apr 2023 Sarah Ferguson
    Optimize:  it's not just a name, it's what we do!
View all Exhibitors