With over three decades of driving excellence and innovation in the retail industry, Ellis has always proven his ability to guide businesses toward their highest potential. His leadership across diverse retail environments in the UK reflects a deep understanding of customer needs and a commitment to crafting authentic, people-focused strategies.

Central to Ellis’ approach is a belief in the power of collaboration and utilizing the expertise of stakeholders, an attitude that has been key to his sustained success. This collaborative spirit defines what Victoria’s Secret UK & Ireland stands for, where Ellis champions his team’s ability to bring the brand’s story and values to life. By building strong connections between the brand and its customers, his workforce ensures that Victoria’s Secret remains a globally loved leader in the lingerie industry and beyond.

Under Ellis’ leadership, Victoria’s Secret UK & Ireland is embarking on an exciting journey of evolution. It is dedicated to inspiring customers with products and experiences that celebrate women and their unique voices. Looking ahead, Ellis remains committed to driving this transformative journey, encouraging innovation, and nurturing a culture of collaboration, continuous learning, and shared success.