Hannah is a Lead Design Researcher at insight and innovation agency INDUSTRY of Us. She has experience working with teams both in-house and agency-side, leading insight projects to build empathy for the end-user and identify creative insights for use in the design process. She brings a range of skills to every project, drawing on her expertise in design and UX research, strategy and product management in sectors including medical, FMCG, tech and finance, from start-up to scale-up and beyond. Working on global research projects, from the USA to China to Australia, she's always on the lookout to improve even the smallest of interactions and to move a product forward.