Mairead is Director of BI and Analytics at Bloom & Wild, Europe's fastest growing online florist. Mairead has 10 years of experience working across Analytics and started the Bloom & Wild data function 7 years ago. This role has involved navigating the challenges of being a fledgling company right through to M&A and international expansion.  She is responsible for overseeing Analytics across the business, and her team focuses in particular on Marketing, Product, Commercial, Finance and Operations. Her main passions are seeing data inform decision making and team leadership.