Paul always struggles with biographies as they tend to focus too much on careers, which is only one part of a life story. The elevator pitch biography for Paul would therefore be: Dad, husband, distinctly average guitar player with a passion for writing, a curious mind and a fascination for the use of technology in retail. His focus on technology strategy as a career allows him to try and predict the future, through both a technology and a business lens. In retail, of course, this is easier said than done.