Raine is the Former Digital Director at Jigsaw, the British heritage fashion brand. She employs laser customer focus, using technology and data to champion change. By blending art and science she delivers what the customer does not know what she wants yet, all with a clear trading slant. With over twenty year experience in both eComm and bricks and mortar including setting up merchandising and VM at Farfetch, launching Mint Velvet’s Shopify Plus site and relaunching Dorothy Perkins, Burtons and Wallis for Boohoo post Arcadia.