Robert Bates heads up the Decision Sciences Team within Dixons Carphone, identifying where advanced analytics and ML techniques can solve problems and drive change both in longer term strategy and day to day trading. Covering a wide area his team has solved problems across the business - from demand forecasting and promotional modelling through to affinity analysis and propensity modelling.

His present interests include pricing, customer lifetime value, future store networks and ML Operations. He holds a PhD in Physics from the University of Cambridge.