Simon has been with Sweaty Betty, a British omnichannel retailer specialising in women’s activewear, since April 2021. He is a business orientated technology leader with over 22 years’ experience across multiple industries building high performing technology teams and leading successful digital transformation to deliver a step change in operational performance and customer experience. Previous roles include the Digital and Retail Technology Director at Arcadia, Food CIO at Sainsbury's, Head of Technology at Sky and Digital Transformation Manager at Royal Mail.