Zarina Kanji has been leading business development for Tmall Global at Alibaba UK & Nordics since September 2018. She specialises in health and wellness, beauty-tech, and food and beverage brands.

Zarina is responsible for helping brands to enter the Chinese market and grow their business by connecting them to the over 1.31 billion global annual active consumers across the Alibaba ecosystem, which includes over 1 billion annual active consumers in China. She is based in London.

Prior to joining Alibaba, Zarina was VP of Fashion & Sport Brand Partnerships at Lazada Group, Southeast Asia’s leading ecommerce company acquired by Alibaba Group in 2016. She spent the first 10 years of her career as a Buyer for House of Fraser, Ralph Lauren and Jaeger specialising in Luxury womenswear and childrens wear in Europe and the Middle East.

Zarina has a bachelor’s degree in Fashion Marketing and Communications from Nottingham Trent University and has lived in London, Dubai and Singapore.