Fireside Chat: Creating The World’s Most Sustainable Brand - How Has The Founder Of All Saints Created A Clothing Brand That Doesn’t Produce Any Clothes?

03 Apr 2025
Wondrous Stage
SUSTAINABILITY, SUPPLY CHAIN & EFFICIENCY

The moderator will ask some of the following questions as well as asking the audience to offer some questions of their own:

  • What was the inspiration for the Stuart Trevor brand and how’s it going in terms of sales and market demand?
  • What does your sourcing strategy look like and how did the industry respond when you explained this to them? 
  • When we spoke a few months ago you said if you can’t make this into a £1bn business you will have failed.  Why do you believe this new venture has the commercial clout to succeed? 
  • Despite sustainability not being on the retail sector’s radar when you started All Saints, you’ve always been conscious about where you’re sourcing from and who manufacturers your goods. Can you tell us a bit about all that?
  • How do you gauge the wider fashion industry’s environmental awakening and what should it be doing to further accelerate sustainability? 
  • We’re at a tech show, so can you tell us about any digital or systems investment you’re looking to make as the brand scales?
  • How will you continue to ensure Stuart Trevor stands out and can continue to be considered “the most sustainable fashion brand”?
  • What do you think the Stuart Trevor brand will look like by 2028 and what are you putting in place today to achieve that?
Speakers
Stuart Trevor
Stuart Trevor, Founder - All Saints & CEO, Stuart Trevor