In an increasingly competitive online marketplace, with new brands spinning up their online stores daily and the cost of acquisition increasing at double the rate of inflation, how do we create brand loyal customers that we don’t have to continuously sell to?

Can we stop thinking of our customers as ‘users’ or ‘sessions’ and stop thinking about our business performance in terms of average KPIs? Instead, can we start to consider our customers as individuals with unique wants and needs? Our speaker will look at ways to cultivate an elevated user experience, how to deeply understand our customer’s requirements and exceed their expectations.