The influencer retailer

03 Apr 2025
Magnificent Stage
THE FUTURE OF RETAIL
Emerging from social channels are skilled, experienced brand owners who are building personal retail offerings that are deeply associated with their own channels, and aligned to their audiences. These new arrivals are the future of retail - admired by consumers and surrounded by great swathes of exciting content. A traditional retailer would kill (or maim) for this level of engagement, and we’d better engage now rather than wait. Welcome to the era of social retail brands.