Panel Discussion: Customer, Colleagues and Community: Building Engagement Through Purpose-Driven Technology
The moderator will ask some of the following questions as well as asking the audience to offer some questions of their own:
- How are retailers balancing cost-of-living concerns with demand for more purposeful, responsible business?
- How can retailers build purpose into their marketing strategies, and what impact is this having on consumer sentiment, loyalty and sales?
- Which tools – from social to payments – can retailers use to add value to the customer journey and create real engagement with their community?
- How can micro-donations provide a solution for challenges with customer and colleague loyalty?
- What is the scale of the opportunity for retailers using micro-donation solutions?
- How can companies best share their social impact to produce more committed, sticky customer and colleague relationships?